Miami has gotten a taste of the electrifying world of Formula 1 with the race first held here in 2022. For this year’s session, Italian sneaker brand P448 joined in on the high-speed action. P448 held a launch party for the P448 x Scuderia AphaTauri collection in the heart of Miami Beach.
Wearing: Elisa Johnson Jane in Red Tortoise Sunglasses | Veronica Beard Keswick Utilitarian Jacket (gifted) | Chanel Gold CC Cuff Choker Necklace | White Tank | Aritzia TnaMOVE™ Tennis Micro Skirt | P448 Sneakers Cancun Sparrow (gifted)
The P448 store is on a quaint sort of touristy street in South Beach, Espanola Way. We checked out the collection in store, before heading next door to the party, held at the Esme Hotel. Marrying the worlds of motorsports and streetwear the collab blends form and function. After all, it is the “official team travel shoe” for AlphaTauri’s entire crew, team, and drivers.
One of the party highlights was the presence of Scuderia AlphaTauri drivers, Yuki Tsunoda and Nyck de Vries. Fans had the incredible opportunity to meet them in person, get autographs, and all that fun stuff. They lined the streets of Espanola way to explore and shop the collection and meet the drivers.
Post-party, Nyck de Vries is no longer with the AlphaTauri team but it was a pleasure getting to meet and chat with him.
The Comments
Luc
It’s interesting to see that Formula 1 is getting more attention in the U.S